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Fi Europe Startup Challenge 2024

Why enter?

Startups today, leaders tomorrow

The Fi Europe Startup Challenge helps launch innovative products, offering key support and exposure for new industry players. Amid high startup failure rates, it connects newcomers with partners and experts for business growth. The (free) application process is now open.

Gain international exposure

Build invaluable connections

Get support from the experts

Accelerate your business ideas

“I think that is one of the reasons why Informa Markets is organising this: to give startups a lot of exposure by pitching here, there are investors in the room, that could also possibly help them to make the right connections and get the funding for their product development.”

Sandra Einerhand, Head of Einerhand Science & Innovation

Who can enter?

The Fi Europe Startup Challenge is open to startups no older than 5 years in the food & beverage industry. We are looking for truly innovative products, disruptive technology and ground-breaking solutions that will drive the industry forward.

2024 Categories

You can select multiple categories to enter, but please note you will only be able to compete in one category which will be selected by the jury.

Most Innovative Food or Beverage Ingredient

This category covers ingredients or additives that improve taste, texture, appearance and/or nutritional value.

Most Innovative Plant-based or Alternative Ingredient

This category covers innovations related to food and beverage ingredients or additives specifically from a plant-based or alternative, non-animal source.

Most Innovative Foodtech Solution

This category covers innovations related to food processing or bioprocessing technologies, solutions or services that have the potential to positively impact the F&B industry.

Most Innovative Service or Digital Solution Supporting the F&B Industry

This category covers innovations that support improvements in ingredients sourcing and production, food safety and quality, traceability, transparency, smart packaging, and/or supply chain management.

The 2023 Startup Challenge winners

Most Innovative Food or Beverage Ingredient

EQUII

Most Innovative Plant-Based or Alternative Ingredient

Arkeon

Most Innovative Processing Technology or Technology Platform

NIUM

Most Innovative Service or AI Solution Supporting the Food & Beverage Industry

Deep Detection

Most Innovative Sustainable Solution

WNWN Food Labs

Most Innovative Sustainable Solution

Planet A Foods

Busy show floor with people at Fi Europe

Get noticed by a global audience

Ready to fast-track your innovative idea? Submit your entry now and show the foods ingredients industry that you mean business.

Check out this year's finalists

Moments from 2023

Visitor holding up sticker near signage at Fi Europe

Influence the future

Innovation awards

Not a startup but have a product or service that's breaking new ground in the industry? Join world-class innovators and put your brand in the spotlight at this year's Innovation Awards.

Find out more

Grow your business 365 days a year

Explore services

Fi Europe

Messe Frankfurt

Halls 3.0, 3.1, 4.1, 4.2

Ludwig-Erhard-Anlage 1, 60327 Frankfurt am Main, Germany

Opening times

In-person*

19 November: 9:30 - 18:00

20 November: 9:30 - 18:00

21 November: 9:30 - 16:00

*IMPORTANT: morning access hours may vary depending on pass type purchased. Early access visitor passes will be allowed entry at 9:00am.

Get in touch

Customer service

Customer Service Team

Call or WhatsApp our customer service team on +31 20 245 5355

About us

Food ingredients Europe has been uniting the world’s leading food & beverage suppliers, buyers, R&D experts and production specialists for over 35 years. Each year, it showcases a diverse range of innovative, new ingredients & services and over its lifespan, has welcomed more than 500,000 people through its doors.

About us